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PPC Marketing – Learn the Basics
Date: March 18th, 2014 Time: 12 noon, Eastern Time Topic: PPC Marketing Presenter: Christina Gillick Learning the ins and outs of pay-per-click marketing can set you up for success as a web writer....
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Roving Report: Pay-Per-Click Marketing Basics
Before she became a freelance copywriter, Christina Gillick worked for a company that sold training for web designers. She was responsible for the PPC (Pay-Per-Click) advertising, but didn’t know a...
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PPC — How Much to Pay Per Click?
As the name suggests, in PPC advertising, you are only charged when someone clicks your ad. Essentially you are “paying per click” — hence, the acronym PPC. But, how much do you — or should you — pay...
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Roving Report: How to Write an Effective PPC Ad
The skills you need to write great headlines are the same skills you need to write effective PPC ads. Getting good at PPC ad writing will improve all your writing — “Short ads help you write better,”...
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PPC Costs — Your Budget vs. Actual Cost Per Click
Last month, we talked about what you can afford to pay per click — based on your “Breakeven Cost-Per-Click (CPC).” Be sure to go here and calculate your own breakeven CPC, if you haven’t yet. We also...
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PPC Tests That Really Make a Difference
Date: September 24th, 2014 Time: 3pm, Eastern Time Topic: Pay-per-click Marketing Presenter: Christina Gillick Nearly three quarters of businesses that use PPC marketing increased their PPC marketing...
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Wrapping Up the Full PPC Campaign
The going rate for handling a full PPC campaign for a client is $1,000-$2,500. This includes: “ … all of the creative for a PPC campaign including the keyword research, 10 different ads, a landing...
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Avoid This Expensive PPC Mistake
As a web strategist, my friends often call me for advice about their websites, traffic, WordPress, web copy, and more. This morning, I logged on to Facebook and saw an update from a friend who had...
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PPC Campaign Results Revealed!
Last month, we launched a PPC campaign and completed a “Step-by-Step Walkthrough” using Comfy Earrings as my example. Go here to read that post if you missed it. You’ll learn how to: Set up a Google...
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How to Offer PPC Services to Your Clients and Deliver Great Results — A Tutorial
PPC (Pay-Per-Click) advertising is a great — and growing — opportunity for any new or experienced web writer. If you’re new to web writing, you can start in PPC and position yourself as an expert now....
View ArticleRoving Report: PPC Ads Practice Assignment — Live Review
Have you ever written a PPC (Pay-Per-Click) ad for Google AdWords? If your answer is “no,” you can learn how by reviewing Wealthy Web Writer’s recent Practice Assignment on the topic — here’s the...
View ArticleReality Blog: A Deeper Dive Into Google Ads
If you love writing short copy, Google Ads could be an ideal fit. We spoke about the challenge of writing Google Ads here. Now let’s dig a bit deeper. What does Google Ads’ strange terminology mean?...
View ArticleReality Blog: Combining PPC with Promoted Pins — A Strong Team
I finally discovered a way to make affiliate marketing work… for a brief moment. After spending a couple of years trying to gain traction with affiliate marketing on my Money-Making Website, I’ve...
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